SEO is all about finding the right balance. You want to find keywords that have a high amount of traffic, but you don’t want to compete with too many other websites. How do you find this balance?
What is a Keyword?
Taking things back to basics, a keyword is simply a word or phrase that someone would type into a search engine when they are looking for something. For example, if you wanted to buy a new pair of shoes, you might type “buy shoes” into Google. With your business, you will find dozens of potential keywords related to what you do. These are the things that people type into search engines to find your products or services.
Types of Keywords
There are three types of keywords that you will encounter when doing your research:
Broad match – these are the most general keywords that are related to your business. For example, if you sell shoes, a broad match keyword would be “shoes”.
Phrase match – these are slightly more specific than broad match keywords and are usually made up of two or three words. For example, a phrase match keyword for a shoe business could be “women’s shoes”.
Exact match – these are the most specific keywords and are usually just one or two words. An exact match keyword for a shoe business could be “red women’s shoes”.
Traffic vs Competition
When choosing keywords for paid ad campaigns or SEO, it’s important to find a balance between traffic and competition. If a keyword has high traffic but also high competition, it may be difficult to rank for that keyword. On the other hand, if a keyword has low traffic but low competition, it may not be worth targeting because there is not enough search volume to generate leads or sales.
How to Find the Balance
One way to find the balance between traffic and competition is to use keyword research tools. These tools allow you to see how many people are searching for a particular keyword as well as how much competition there is for that keyword. When using such tools, the goal is to find those profitable keywords that have high traffic without too much competition. Of course, the landscape changes often so you will need to continually review your strategy.
Another way to find the balance is to look at the SERP (search engine results page) for the keywords you are targeting. This will give you an idea of how difficult it will be to rank for those keywords. If the results page is filled with big brand names, you will know that it will be difficult to rank for those keywords. However, if there are mostly small businesses or websites with little authority, you may have a better chance of ranking.
Keyword research can be time-consuming, but it is worth it to find the right balance between traffic and competition. By taking the time to research your keywords, you can ensure that your website is getting the most out of its SEO efforts.
If you aren’t confident in your ability to find this balance, why not work with King Kong or another SEO agency to boost results? The professionals have the experience and knowledge to help your website rank higher in search engines.
Take the time to find the balance between traffic and competition with keywords and your website will be sure to see the benefits. Higher traffic means more potential customers, but you want to compete with others.
