Are you looking to get more visibility for your business with link building? HARO (Help A Reporter Out) is an excellent tool that allows businesses of all sizes to grab the attention of journalists, and in turn acquire backlinks from their stories. In this 6-step guide, we’ll walk you through exactly how to use HARO Link Building to help your business reach its desired exposure and get higher search engine rankings. If utilized correctly, this powerful tool can give you a considerable edge in getting backlinks within an incredibly competitive digital space – so let’s begin!
1. Sign Up On HARO
The first step of using the HARO Link Building tool is to create an account. To do so, simply head over to Help A Reporter Out’s website and sign up free of charge. Once you’ve done that, you can begin browsing their source list – which contains hundreds of journalists within virtually any industry imaginable. It’s important to note that each journalist has their own preferences regarding what kind of stories they cover, so it’s wise to take your time when researching who you’d like to work with.
2. Build Your Profile
Once you have a list of potential sources in mind, you’ll want to build out your profile on the platform. Make sure to include a few sentences to explain who you are, what your business does, and why it matters. Digital Marketing Agency Denver added that you should also provide links as well as any photos that represent your brand in the best light possible. By having a well-crafted profile page, journalists will be more likely to want to work with you when looking for sources for their stories.
3. Start Submitting Queries
Once you’ve built out your profile, you can start submitting queries on HARO. The platform allows you to send out queries quickly and easily – all without needing to use an email client or worry about formatting messages correctly. To get started, simply enter what kind of story you’re looking for and submit it through the platform. Digital Agency Denver advised to make sure to include some details about your business and what makes it unique, as this will help make your query stand out from the competition.
4. Monitor Your Sources
HARO allows you to monitor multiple sources at once, so make sure that you’re keeping a close eye on the journalists you’ve identified as potential partners. This helps you stay on top of any new requests they may have for stories – which gives you an opportunity to quickly respond with relevant content or commentary. By doing this, there’s a good chance that your submissions will be considered when the journalist is writing their story – resulting in potentially valuable backlinks being acquired by your brand.
5. Follow Up On Your Queries
Finally, it’s important to always make sure that you follow up on the queries that you submit. Journalists are incredibly busy and can often forget about stories they’ve requested – so sending a gentle reminder or two will help keep your query at the top of their list. This is especially important when dealing with journalists who cover niches related to yours, as this could open up opportunities for additional link-building possibilities in the future.
6. Measure & Analyze Results
The last step of using HARO Link Building is to measure and analyze the results of your efforts. The platform allows you to track how many responses each query receives, so take note of which ones are garnering more attention. This will give you insight into which topics your audience is responding to – allowing you to tailor your future queries accordingly and maximize the results of using the HARO services platform.
By following these 6 steps, you can leverage the power of Help A Reporter Out in order to gain valuable backlinks for your business – as well as secure more exposure through press coverage. With millions of journalists on the platform, there’s plenty of opportunities for link building and public relations that go beyond traditional SEO. So if you want to supercharge your search engine rankings while gaining more recognition in 2024, then look no further than HARO Link Building!